A STUDY ON DIGITAL MARKETING AND IT’S IMPACTS

Authors

  • S.Sundar C.K College of Engineering & Technology Author
  • K.Vinoth C.K College of Engineering & Technology Author

DOI:

https://doi.org/10.54228/mjaret07220007

Keywords:

digital marketing, internet, online advertising, internet marketing

Abstract

This review paper's goal is to investigate the significance of digital marketing for both consumers and advertisers. This essay starts with a brief introduction to digital marketing before focusing on the many forms it may take, the ways in which it differs from conventional marketing, as well as its advantages and disadvantages as well as its significance in the modern world. As the world transitions from analogue to digital, so does marketing. Digital marketing, social media marketing, and search engine marketing are all becoming more and more popular as technology advances. The number of internet users is rising quickly, and as digital marketing relies heavily on the internet, it has benefited the most. The purchasing habits of consumers are changing, and increasingly prefer digital marketing over conventional marketing.

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Author Biographies

  • S.Sundar, C.K College of Engineering & Technology

    Department of Management Studies

  • K.Vinoth, C.K College of Engineering & Technology

    Department of Management Studies

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Published

2022-07-30

Issue

Vol. 2 No. 5 (2022)

Section

Research Articles(s)

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