Consumers’ Preference Towards Online Shopping
DOI:
https://doi.org/10.54228/mjaret07220016Abstract
Online websites allow customers to transact with sellers directly, without the need of an intermediate provider, and purchase products or services. In recent years, online shopping has seen a radical transition in India. Consumers are switching to online shopping for the convenience of being able to purchase products and services from anywhere at any time over the internet and to save money and time. This report's primary goal is to uncover the elements that drive customers to buy things from online retailers or websites.
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